Caboodle Networks builds Web 3.0: The Semantic Web

While Web 2.0 has been making lots of headlines, it is essentially building on the foundation for Web 3.0: The Semantic Web. Greater volumes of commercial transactions in digital goods and services can be realized if the key factors creating friction in digital commerce are removed. These key friction points are:

• Search and commerce are closely related, yet traditional keyword based text search is limited in relevancy of results
• A standard "lingua franca" for machine readable understanding of digital goods and services does not exist
• Mobile phones present too many painful steps in finding what you want to purchase

These friction points in digital commerce afflict both the wired and un-wired web, and Caboodle Networks is addressing the need to eliminate each point of friction.

Removing these friction points can create a whole new avenue for exploiting the benefits of the "long tail" of publishers who wish to bring their digital services to market but are constrained by these traditional friction points.

Founded by highly experienced mobile data pioneers, Caboodle Networks, Inc. is a leading provider of software for the mobile communications industry, including wireless carriers, MVNOs, and media, entertainment, and enterprise portals.

The mobile device is no longer just for voice calls, and has instead become a highly personal intelligent client, and an increasing part of one's everyday life. New mobile data services are increasingly being made available to mobile subscribers, yet the handset limitations in finding any new service remains. Caboodle overcomes the limitations to finding mobile content and services and removes the friction in mobile commerce.